Project Overview: I was commissioned by Iarmaroc to revamp their old mascot, Roco, while preserving key elements such as his iconic Bucovinean mask for Iarmaroc la sat Festival. And also, to create some sat elements for a sticker sheet.
Inspiration and Concept: The redesign was heavily inspired by the Subcarpati band, which shares Roco’s core values: a friendly character who cherishes his roots, enjoys good music, and thrives in great company. Roco embodies a blend of traditional and contemporary elements.
Color Palette: While I primarily used Iarmaroc’s brand colors, I introduced a dark purple to enhance and complement the existing palette.